The Google & Facebook Company May Lose Over $44 Billion in Ad Revenue in 2020
The Facebook & Google Company May Lose Over $44 Billion in Ad Revenue in 2020 Due to Coronavirus
The COVID-19 pandemic can wipe out more than $44 billion in global ad revenue for the tech giants Facebook & Google in 2020 as digital advertising runs dry, a new report has predicted.The Global investment bank & financial services company Cowen & Co., Google's total net revenue is projected to be about $127.5 billion -- down $28.6 billion. The Facebook Company ads revenue for 2020 is forecast at $67.8 billion are decrease of $15.7 billion, Variety reported on Thursday, quoting Cowen's data.Whenever Facebook advertising business is projected to "bounce back" in 2021, growing 23 percent (year-over-year) to $83 billion, said the Cowen analyst team.
This full-year 2020, in Google are generate $54.3 billion in operating income (43 percent adjusted EBITDA margin) & Facebook will pull in $33.7 billion (49 percent margin),According to the Cowen's forecast.
In the blog post, LightShed analyst Rich Greenfield are said that "digital platforms are feeling the pain soonest, given the relative ease of pulling ad spend versus mediums such as television (who are likely to experience far more pain in Q2 than Q1)".
Cowen are cut its full-year revenue forecast for Twitter by 18 percent.
The Amazon Company ads business, meanwhile, is 'generally less exposed' to the downturn than other large digital platforms because the company's advertising is mostly related to product search.
Social Company Loss & Its Decission